Personal Brand Sessions With Rachel

PERSONAL BRAND PHOTO SESSIONS:
RACHEL ALDERMAN.

Since 2019, I have had the privilege of being Rachel’s Personal Brand photographer, and together, we have crafted a remarkable collection of images that authentically capture her vibrant and bubbly personality and contagious enthusiasm. It is truly remarkable to witness how Rachel’s personal brand imagery consistently resonates with her followers, drawing them closer and fostering a sense of familiarity. It is a joy to see the response she receives every time she posts the pictures we create together. Through our collaborative efforts, we have not only crafted visually stunning visuals but also developed a brand identity that is instantly recognizable and loved by her audience. Personal Brand Photography has undeniably played a pivotal role in Rachel’s journey, allowing her to leave an indelible mark on her industry while staying true to her authentic self.

KNOWING YOUR
TARGET AUDIENCE

Rachel is a master when it comes to marketing and knowing her audience. She knows exactly what kind of information her audience craves and she always delivers it beautifully with a side of humor and wittiness.

When it comes to your business a simple picture won’t do it. Pairing out of the box imagery with insightful information, tips and tricks is the secret sauce to success!. Providing valuable content helps her establish credibility and encourages engagement.

THE RIGHT INGREDIENTS FOR PERSONAL BRAND SESSIONS.

Personality and Authenticity are the main ingredients in a Personal Brand Photography Session. Then make sure you add ingredients such as props, and items and hobbies related to your industry. Rachel’s coffee addiction has been highlighted in our sessions since day one, it is relatable and it adds a point of connection to her audience.

One of the exciting aspects of personal brand photo sessions is the opportunity to collaborate with clients and customize their visual identity. During our brainstorming sessions, I engage my clients by asking them about their copy and messaging. Understanding their brand’s voice and tone allows me to conceptualize images that perfectly complement their written content. By aligning the visuals with their copy, we create a cohesive and impactful brand experience. Additionally, I encourage clients to utilize a content calendar, which I have curated with target key events, holidays and fun international observances. This ensures that their social media posts are timely and engaging, providing excellent opportunities to connect with their audience.

Infusing humor and selecting the right props further enhance the unique, fun and memorable impact of their brand imagery. Together, we create visuals that captivate, resonate, and leave a lasting impression that won’t cost you an arm and a leg.

A well-planned content calendar allows you to align your brand with relevant events and occasions, tapping into the collective excitement and interest surrounding them. By strategically incorporating sports games, such as major tournaments or local team matches, you can showcase your passion for sports and create a sense of camaraderie with your audience. Fun holidays and “national days of” provide opportunities to infuse humor, showcase your personality, and express your brand’s values. Whether it’s a silly national food day or an inspiring awareness day, these occasions allow you to connect with your audience on a more personal level, demonstrating your taste, humor, and values. By leveraging a content calendar that targets such events, you can create captivating imagery that sparks conversations, fosters engagement, and strengthens the bond between your brand and your audience.

ELEVATING
YOUR IMAGERY

At the core of my personal brand photography service is the unwavering commitment to deliver fun, unique, and visually impactful images that set my clients apart from the competition and resonate with their audience. I take immense pride in the meticulous attention to detail I invest in every aspect of the process. From building sets and carefully planning pre-production logistics to curating wardrobe choices and collaborating with talented hair and makeup artists, no stone is left unturned in creating a remarkable visual experience. I am dedicated to developing captivating color palettes that align with my clients’ brand identity, enhancing the overall aesthetic appeal of the imagery. Utilizing my photography and retouching skills, I strive to deliver out-of-the-box and extraordinary photographs that capture the essence of my clients’ brand, leaving a lasting impression on their audience and driving conversion. With an unwavering commitment to excellence, I ensure that my clients’ personal brand photography transcends expectations and achieves remarkable results.

INCORPORATING HUMOR.

Humor is a powerful tool in personal brand photography sessions, as it allows us to create fun images that establish a strong connection with the audience. Infusing humor into the visual storytelling process adds an element of playfulness and relatability to the imagery, making it more engaging and memorable. When working with Rachel, her fabulous personality and her ability to bring her A game to each session are truly remarkable. Her contagious energy and bubbly nature contribute to a cream creative collaboration. Together, we explore humorous concepts, brainstorm funny poses, and unleash our creativity to capture images that radiate joy and authenticity. Rachel’s willingness to embrace humor elevates the overall experience and ensures that the final photographs are not only visually striking but also create a genuine connection with her audience.

THE ART OF CONCEPTUALIZATION.

Rachel approaches every personal brand photo session with enthusiasm and a fresh perspective, viewing it as an opportunity to create something new and explore diverse concepts and styles. In the images below, the main concept revolved around an “under construction” theme, and the vibrant colors and cleverly chosen props made a significant impact. The versatility of such imagery allows for a wide range of copy to be delivered effectively. When conceptualizing a photoshoot, it is crucial to consider the purpose and usage of the images. Questions like “What kind of content do I want to share?” and “Where do I want to share it?” guide the direction of the shoot. Deliberate on the message you wish to convey, the tone you want to strike, and the optimal timing for sharing the content. Additionally, contemplate how these images and copy can raise awareness about your brand and foster connections with your audience. Ensure that the pictures and concept align harmoniously with your personality, as authenticity is key in personal branding. By carefully considering these aspects, you can create personal brand imagery that not only captures attention but also effectively communicates your unique story and values. This strategic approach, coupled with Rachel’s creativity and collaborative spirit, has proven to be a winning formula for building an engaged audience and establishing a strong personal brand presence.

UNIQUE IMAGES
THAT STOP THE SCROLL

Rachel approached me with the idea of posting about the danger of hacking in real estate transactions and how her business revolves on making smooth and secure transactions for her clients. For this first image I used a projector and green lights to portrait a hacker vibe for her picture.

And in the picture below we opted for fake money, a money bag and a burglar costume. Now, I want to make emphasis on the fact that when you search for brand photography online, you’ll come across a plethora of generic photos that seem to repeat across various industries and brands. What sets my personal brand sessions apart is the emphasis on delivering a truly customized and unique experience for my clients. I firmly believe that every client deserves fresh and distinct content that sets them apart from their competitors. When clients choose me as their photographer, they can expect an individualized approach that captures the essence of their brand and their business. With each session, we collaborate to create imagery that is uniquely theirs, reflecting their unique vision, personality, and values. .

Over the past 11 years, I have dedicated my life to honing and expanding my skills in lighting, photography, retouching, set building, and storytelling. This continuous learning process allows me to consistently deliver something amazing to my clients. I am grateful for the creative freedom and collaborative relationship that Rachel and I have cultivated over the last four years. It brings me immense joy to witness her trust in my creative vision and expertise during her photoshoots. Rachel truly embraces the opportunity to push boundaries and experiment with new techniques, giving me the freedom to explore and play. This creative collaboration fuels our ability to create the most extraordinary and unique branding pictures for her. I appreciate that she approaches each session with an open mind, knowing that she can present any concept to me, and together we can develop something truly special. This level of trust and partnership is the foundation for our success in capturing visually captivating imagery that reflects her personal brand and resonates with her audience.